If you own a business website, the chances are that it sucks. Yes, you heard that right. Most businesses have websites that need additional steps for optimization (according to top search engines’ current requirements.) Even if you think that there is nothing wrong with your Website, you may just be wrong.
You are probably wondering why this is so. Isn’t a good looking website supposed to perform well? How can you tell whether your Website is optimized or not?
Fortunately, it’s not as hard as you think. Many business owners have websites that they admire, but it just doesn’t seem to attract visitors. They may spend hours improving the design, promoting the site on different platforms, but with no result. In the end, they may end up frustrated and turn to other short term promotional options. However, the problem has always been in front of you.
Consider the fact that most artists will never think of their art as low quality. Even when they are not fully satisfied, they still have a good impression of their artwork. The same goes for a website designer. When they create a website, they look at it from their perspective, not from the customers. It is the number one reason why your Website sucks as well.
Multiple other issues could apply to your Website as well. Review them and look at the solutions. Maybe you’ll identify the reason why your Website sucks.
Here are the top 5 reasons why your Website sucks:
My Top 10 Homepage Design Examples (And What They Did Right)
Your website design beats your website copy.
Your Website Sucks because it lacks specific audience targeting
It is the number one reason why any given website sucks. It is also why great design and perfect SEO are not the only metrics for measuring a website’s success. Just as with all aspects of your business, you will need to target a specific customer group with your Website. Once you create the perfect customer persona, then everything needs to go according to that.
If you target professionals, then the design should be neat and clean (even if you have to leave some ‘designs’). It’s not that the splash color doesn’t look nice on your Website. It’s just that it doesn’t suit your target customers.
Everyone has different needs and preferences, and you have to keep this in mind when creating a website. If you target your product towards teens, then a funky design might be useful. If you are targeting middle-aged people, then the opposite is true. By finding the exact customer persona and designing your brand accordingly, you will see improvements in your site’s performance.
Your Website Sucks because it is not SEO optimized
Having the right design is only half of the solution. The other half is SEO. If you haven’t taken SEO seriously, then the chances are that your Website sucks. It’s a fact of the internet!
To remain relevant and rank anywhere on Google, you need proper SEO. You should have an optimized your on-page SEO strategy to improve your organic traffic. SEO has a fantastic ROI and requires little investment, which is what makes it so effective. What’s better than having a customer come to your Website, organically?
When it comes to creating SEO strategies, most businesses make significant blunders. Using outdated SEO practices is equally problematic. Make sure that you have the best SEO strategy for your Website. It would help if you were ranking for specific keywords consistently. If you can’t get organic traffic, then your Website sucks.
You built your sucky Website for the 1990s
Yes, that’s true. Your Website design sucks because it’s stuck in the 90s. I was kidding. However, most websites are indeed outdated and insecure. Shockingly, a large number of websites are still using older trends, such as obsolete scrolling features. It is the worst way to convince the customer that your business is still relevant.
Make sure that your Website doesn’t have any broken links and that the SSL security is updated. You’ll be surprised at the number of websites marked as unsecured by Google, even though they rank on the search engines’ first page. Get the basics right, and get your Website fixed today.
Your Website Sucks because your design is not unique
No matter how much you customize your Website, it will still suck in the end. Why?
The main reason is that it is similar to a hundred other websites, which degrades your site’s quality. There is no use of having a website created from a template if it is willing to make your brand look cheaper.
Try and include unique design features when creating your Website and a lot of customization. The more unique your Website is, the better it will perform. Also, try and avoid website templates. They can be cheaper than a designer but pales in comparison to a real, unique website.
It takes forever to load
You have created the perfect design, implemented SEO and marketing, and created a customer persona. However, your Website sucks in the eyes of the customer.
The main reason is the loading speed. Visitors hate it when they have to wait for more than 5 seconds for a website to load. It’s the worst first impression to make and can cost you a lot of leads.
Fortunately, you can fix this problem using a cleanup tool, improving your SEO, and using better hosting. It may require a bit of effort; initially, it’s the best option in the long run.
Always look for ways to improve
Whether you have a new website, or an established one, there is always room for improvement. Once you start thinking that your Website is perfect, you will probably begin to make mistakes. It’s all about consistent improvement and strategy.
You may also need to update your Website according to the latest trends and information. Using a critical thinking approach, you will increase your chance of attracting more visitors to your website. Does your Website suck? Or is it perfect? Let me hear your thoughts in the comments below.