Top 5 Online Marketing Quarantine Trends That Are Here To Stay In 2021
After the pandemic breakout, our lifestyles have changed. However, the problem for businesses remains the same: how to get new customers or retain existing customers to enhance sales and revenue? One way to achieve that is by following new industry trends!
Companies follow social distancing procedures that require employees to work remotely. Due to COVID’s effects, 2021 will see the ups and downs in the business and marketing trends.
We have witnessed several trends in 2020. But what are the online marketing quarantine trends that are here to stay in 2021?
Read on to find out!
Online Marketing Quarantine Trends
Social Messaging Applications
2020 was the year of social distancing. All top companies around the world asked their employees to start working from home. Educational institutes moved from onsite classrooms to online classrooms. In that critical situation, there was a need to stay connected with others for business communication, education, and social communication.
To keep connected within the social circle, people used social messaging apps like Skype, Zoom, Microsoft Teams, Google Classroom, Facebook Room, WhatsApp, We Chat, Telegram, and other like apps.
As per Digital 2020 July, Global Snapshot published on 21st July 2020:
- More than half of the world use social media
- 57 billion people across the globe now use the internet
- Within the last 12 month, 346 million new users come online
- 15 billion unique mobile users registered
Microsoft Teams got an increase of 115 million active users since April 2020, which is a 53% increase. Similarly, Zoom has 300 million daily meeting participants that were 10 million in December 2019.
This trend of using social apps will continue in 2021. Businesses are using social apps to generate more traffic and customer engagement.
User-generated content (UGC) For Better Customer Experience
It is one of the top online marketing quarantine trends. Many marketers are using it for a better customer experience.
Businesses take it as an opportunity to promote their product or service by asking customers to make content featuring their products. It’s an organic way to promote your business with little to no effort.
UGC is an ever-growing strategy that provides more tools to achieve desired results. Businesses encouraged users to share video content and special events using specific hashtags in 2021. And this trend will be here in 2021.
Artificial Intelligence, Augmented Reality, and Chatbot
During COVID-19 Pandemic, people are keeping a social distance that affected some businesses badly. This has been worse for those who relied on physical interaction with customers. In this situation, artificial intelligence and augmented reality helped companies to interact with their customers.
AI uses algorithms to get your customers’ profile data and communicate with them without any human intervention or assistance. According to recent studies, 85% of human interaction will be handled without a human agent.
Many top business ventures are using Intelligent Chatbots to help their customers narrow down choices based on the quiz results about product preferences.
Pizza Hut uses Chatbot to help customers order pizza for delivery or take away from Twitter or Facebook Messenger. Customers can also save their pizza choice, find current deals, and ask questions using a chatbot.
Social Media and Influencer Marketing
Influencer marketing involves the endorsement of a product by people who have a high number of dedicated followers on social media. They are viewed as experts in their niche. They regularly post on preferred social media channels to get attention and express their views about a product or service. Brands love Influencers because they encourage their followers to buy a specific product or service they promote.
During quarantine, people are highly active on social media. They regularly post, like, share and comment within their social circle. Brands use this trend to enhance their sales. For example, influencers promoted soaps, sanitizers, and hand washes of a specific brand on social media. And people followed their advice and bought these products.
Kendall Jenner is one of the well-known influencers. She has 151 million followers on Instagram and regularly posts with branded products. Her followers interact with her posts and buy products that she promotes, so brands love to work with her.
Working with influencers was rewarding for businesses during quarantine, and it is here to stay!
Search Engine Optimization (SEO):
2020 saw plenty of new websites. But whoever makes a website soon finds out that you need to do its SEO to rank it on Google. So there was a trend of SEO last year, and it will stay in 2021 (and after that as well).
Websites are now being coded in CSS grid user voice interface, visual contents, animations, illustrations, and SEO elements for more traffic and better visitor engagement.
To be competitive in 2021, SEO will be a useful tool. Here are some trending things in SEO:
- Voice SEO: While searching online, more and more people prefer voice search instead of typing in the search bar. Voice-Activated AI Assistants and Walkie-Talkies are used for this purpose.
- Image and Video SEO: By using the visual search technique, we can get results of our choice by taking pictures of the original product. Google Lens is one of the best tools to find visual search results. It uses Artificial Intelligence to find similar looking items.
- Local SEO: According to a recent study, 92% of consumers use the internet to search for a local business. That’s why more businesses are using local SEO techniques to get more organic results in a specific geographic area.
Google My Business is one of the best tools to show your presence and manage your business online. It’s the first thing people look at when they search for local businesses.
Trends change with time. For a digital marketer, change is an integral part of the job. To compete in the market, you must have to embrace new technologies and trends. The 5 online marketing quarantine trends that I discussed in this article are the ones to embrace!
Do you have any questions related to these trends and techniques? What do you think about how these trends will impact online business?
Let me know in the comment section below!