TikTok Marketing — How to Navigate This Platform In 2021
Whether you want to make trends for your brand or connections with new audiences, TikTok should be your go-to platform.
TikTok is one of a few apps that have taken the world by storm. With over 800 million monthly users, it has become a staple of internet culture.
Today, we’ll discuss why TikTok marketing is essential and how you can use it for your business’ success.
Let’s get started.
Why TikTok Marketing is Important
This platform allows its users to create 15-second short videos or combine them to make a 1-minute video. Other people look at these videos in their feed. There’s an option for like, comment, and share on the videos like other social media.
TikTok didn’t start as TikTok. It’s a merger of two different apps, Musical.ly and Douyin. Let’s look at some statistics that prove its worth:
- TikTok beats Twitter and Instagram in terms of engagement rates. The platform boasts a very high engagement rate of 52.1%.
- TikTok is known for its younger audience. 4% of users on this platform are below 40. So if your brand targets a younger group of people, you should start marketing on this platform.
- The users of this platform are notorious for being addicted to it. The average user spends around 45 minutes on this platform per day.
Now that we know the importance of TikTok marketing, let’s discuss how you can use it for your business’ success:
TikTok Marketing Strategies
With a relatively low competition on this platform than other social media, TikTok has plenty of marketing opportunities. The lower competition allows you to spend less money on marketing.
However, if you are new to this platform, there’s a chance of not approaching it the right way. So keep these tips in mind when you are using this platform for more revenue and brand exposure.
Out-of-the-box Content
You have already heard to be creative many times, but this platform is for engaging people in a fun and innovative way. The more engaging your videos are, the better it is. Otherwise, they’ll scroll down to the next video immediately.
That’s why you need to come up with a different way of creating content on this platform. For other social media like Facebook, Instagram, etc., content creation is relatively easy. However, for TikTok, you need to come up with creative video ideas each time.
We’ll recommend using this platform for a couple of weeks before you start marketing on it. It will help you figure out what content resonates with your audience. These are a few things you can use to create unique content:
- Use effect features and augmented reality to add cool features to your videos.
- You can ask your audience for different content ideas (Things that entertain them the most).
- Make your videos unique using the speed feature. TikTok allows you to share videos with your other social media directly. This feature can result in the TikTok algorithm’s recommending your videos to new people.
- Don’t just entertain. Create content that’s informational and emotional.
Interactive Hashtags in your TikTok Marketing
Use hashtags for more interaction and discoverability. Come up with fun hashtags that represent the central theme of your video. They also help you get discovered. After all, TikTok has a search feature which people use to find relevant content for themselves.
One quick and easy way to find useful hashtags is to use TikTok autosuggest. It will give you plenty of relevant hashtags ideas. Remember that any search engine will only suggest those keyword ideas that people are searching for on this platform.
The character limit for video captions is 100 characters. So you should only use 2 to 3 hashtags per video because it will leave the space for video description.
Influencer Marketing Tactics
Partner with relevant content creators to grow your following and get a revenue boost. Influencers are a great way to get more brand awareness because they already have a significant following.
Use TikTok Creator Marketplace to collaborate with the best talent on TikTok. However, there are plenty of things to consider before choosing the right influencer for TikTok. That’s why we recommend reading our guide on how to approach social media influencer marketing.
TikTok Ads
Want to boost your following on TikTok? Use TikTok ads. You would start by setting up an ad campaign, and you’ll get the following boost in 24 hours.
There are five different types of ads in TikTok:
- In-feed ads
- Branded hashtags
- Top View ads
- Branded effects
- Brand Takeover
You can choose different types depending on your business and budget. But for most small businesses, in-feed ads work the best.
TikTok Marketing Analytics
TikTok marketing analytics gives you insights into how people engage with your content and how you can improve your content. In fact, for 66% of all marketers, data is more critical than their gut feeling.
To use TikTok marketing analytics, you have to upgrade to a Pro account. Don’t worry: it’s completely free. All you have to do is enable the “Pro” upgrade from the “Privacy and Settings” section.
You’ll get access to tons of data there. However, we recommend keeping an eye on “follower analytics.” This section gives you insights into how your followers interact with content other than yours and what time they are active. You can use this data to improve your content.
Final Words
Most businesses ignore this platform for marketing purposes because of its young audience. However, if used correctly, there are plenty of valuable marketing opportunities in TikTok.
Have you ever used TikTok marketing for your business? Please let me know in the comments.
