The Science And Art Of Customer Win-Back Email

What Exactly Is A Customer Win-Back Email?

What Makes A Good Win-Back Email?

  • Reach out and remind subscribers that you exist.
  • Write a title that’s irresistible.
  • Each line of copy should have a purpose.
  • It would be great if it has a discount or coupon. That will incentivize them to buy.
  • Survey emails can help you find out where you went wrong.
  • And finally, goodbye emails.

The Survey Email

  • It kept the humorous personality of the brand.
  • The message is short and sweet.
  • The call to action is clear.
  • The visuals are on-brand and support the message of the text.

The Reminder Email

  • Clearly, they are offering discounts to win the customer back.
  • There’s also the factor of fear of missing out.
  • The visual chosen reinforces that message well.

The End Of The Line

  • Emails getting to spam folder.
  • The service provider blocks the email completely.
  • Your sender reputation ranking might be damaged.

Wrap Up



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Blue Waves Dave

Blue Waves Dave

Just a normal guy who wants to help the world in my own way.