The Most Valuable Digital Marketing Skills In 2022

Blue Waves Dave
5 min readOct 22, 2021


2022 is going to be an exciting year for digital marketing. As more and more people are staying and spending money online, more companies shift their focus on digital. So whether you’re a business owner, a digital marketer, or even, someone curious about making a living on the internet, this guide is for you. I’ll talk about the most valuable digital marketing skills in 2022.

Let’s get straight into it.

1. Copywriting

Even though there are AI-based writing tools out there, copywriting is not going anywhere any time soon. The reason is that this field can get a little tricky sometimes. Let me explain how.

Some people think that it’s just words that anyone can write. However, it involves gaining the buyer’s attention, sparking interest, generating desire for the product or solution, and inspiring them to take action.

Whether it’s writing a headline that compels people to read the entire email or a social media ad that explains your company’s services, copywriting is a high in-demand skill.

So as a digital marketer, being a good skilled writer and communicator will put you way ahead of your competition. If you can write and speak persuasively, you’ll become desirable.

2. Search Engine Optimization

Search engines are a big part of a good digital marketing strategy? Why? Because in order to find your website, many people will perform a search on Google or some other search engine.

This is why SEO becomes one of the most valuable digital marketing skills in 2022. It’s the practice of optimizing your content or website to rank near the top of search engines like Google and YouTube (Yes, it’s a search engine as well.) If you have this skill, you are a desirable professional.

3. Social Media Marketing

With around 3 billion active monthly users, Facebook is the biggest social network worldwide. So it’s dumb to ignore this single platform, let alone other social media.

If you sell anything, this day and age demands you to be on social media. Otherwise, you’ll miss out on opportunities that are unprecedented.

No matter what niche you are in, your potential buyers are most likely to be on social media. If you know how to build a following for a brand, reach potential customers, and retarget prospects and customers with tailored content, you have a valuable skill set.

4. Marketing Automation and Technology

With the growth of technology, we have many tools at our disposal to grow our businesses. That said, not many people know how to use these tools.

If a business want to maximize its powers, use of marketing automation and technology is a great start. A person with the knowledge of these tools and the process of reaching and converting an audience is a valuable part of the team.

HubSpot, Marketo, and Mailchimp are a few tools that are a good start. They help with converting website visitors to customers and tracking customer journeys through your marketing funnel.

5. Audience Building

The person who can attract your ideal buyers to your brand and maintain their attention using content is valuable. They know the tools and tricks to come off as a credible brand. Don’t underestimate their value.

If you don’t know the art of building an audience, get started by applying these three things:

  • Know your audience. Understand things like why they would follow you, what they like, and what channels they are on.
  • Start creating content tailored to their needs. A few formats are videos, blog posts, social posts, and eBooks.
  • Persistence is the key. Engage them consistently. Make them come to your blog or join your email list. Do all sorts of things like these.

6. Project Management

Do you offer a great deal of coordination? If so, then you already have one of the most valuable digital marketing skills in 2022. Not many people are organized. Not many people work well with others. If you offer these things, companies will love you.

From taking a project to delivering it, everything should run smoothly. If you can collaborate with multiple contributors and stakeholders, you’ll get ahead of the curve.

For example, you are assigned to create a part an eBook. Writers and designers will construct the book first. Then, web developers and marketing technology manager will help in hosting the book on the site. After that, social media marketers and email marketers will help you promote the book to the world. Whatever role you have, you’ll might have to work with some of these professionals.

7. Data Analysis

Dr Bellini stated: “Data is the new oil of the 21st Century”. When he said that, he was on to something. As the time passes, more and more people are realizing the importance of data.

If you are a top digital marketer, you are already in love with data. From Google Analytics to Facebook’s Page Insights, data helps you stay ahead of the game. It’s similar to the way elite athletes track their stat lines.

8. Conversion Rate Optimization

Do you know how people are led to buy a product? Do you have the skill set to increase conversions? If so, then you have a crucial digital marketing skill.

9. Getting It Done

“Just do it!” Nike was onto something when they first came up with this tagline. Not many people, let alone marketers, have this skill. So if you have this skill, you have the foundation for success in the other eight skills in this article as well as other walks of life.

On a scale from 1 to 10, how good are you at getting stuff done? Give an honest answer in the comments below!