On a scale of 1 to 10, how difficult is it to rank on the first page of Google search results? I bet you said 10.
There might be a few untapped keywords that you can rank for easily. But in general, SEO is becoming difficult each year as more businesses are realizing its importance. And the situation is worsened by the pandemic because many unemployed people are starting online businesses.
To cut through the ever-growing competition, you need to go beyond the basic SEO techniques. There’s a dire need for strategies that work and help you move up the ladder faster.
To help you with that, I will discuss my top SEO hacks in 2021. Steal them quickly and fly high over your competitors.
Find New Keywords Using Reddit
Most SEO guides that you see on the internet will approach keyword research like this: a) Have a few keyword ideas and plug them into a keyword research tool. b) Or put a competitor’s URL into a keyword research tool and find their top-performing keywords.
Now, both these techniques are fine. But there’s a glitch. For the first technique, you must have a thorough understanding of your business. And the second technique only shows the keywords that your competitors rank for. In both these techniques, you might be missing out on some keywords.
Reddit is a solution to this problem. There’s a reason this website calls itself “The Front Page of the Internet.” You can almost find any topic on it.
Most probably, your potential customers will be hanging out on Reddit. So I recommend you start exploring topics related to your niche on Reddit. Let’s say you run an SEO agency. You should go to the r/SEO subreddit. This way you’ll find keyword opportunities that neither a keyword research tool nor a competitor analysis can provide.
Optimize Your Website Google Rankbrain
You might be familiar with Google Rankbrain. It was announced a while back, and it changed the SEO game.
Rankbrain is Google’s first machine learning algorithm that studies users’ interaction with first-page search results. An important thing to remember is that it’s correlated with the users. The happier the users are, the higher rankings you’ll get.
It’s included in Google’s “top 3” ranking signals. So focusing just on backlinks and keywords is not a smart move.
Here are a couple of things you can do when it comes to Rankbrain:
- Improve your organic click-through-rate: If your pages are getting tons of clicks, it will let Google know that people are loving your website and you deserve a higher ranking. Using a number, focus keyword, and current year in the title will help with click-through-rates.
- Improve your bounce rate and dwell time: If your website is making people leave before 3 seconds, it’s a bad sign. Writing compelling intros and making your content super easy to read will increase your dwell time.
Publish Long-Form Content
Are you relying on 300-word blog posts? Well, let me tell you that they are not going to work when it comes to SEO. Maybe, you are getting a few visits per month relying on them, but if you want to see the real SEO magic, start publishing long-form content.
But why does this type of content outperforms shorter content? First, it lets Google know that you are publishing in-depth and insightful content. It’s not just a rewritten version of some blog on the internet. You are taking the time to research and write.
Second, longer content makes people feel amazed which leads to them sharing it. That’s why the average word count of a first page Google results is 1,447 words.
Write Longer YouTube Descriptions
If you have been following my blog for a while, you’ll know that I talk about YouTube a lot. One of the reasons is YouTube being the second biggest search engine in the world. If you are not on this platform, I recommend you make a YouTube channel today.
For those who understand its importance and are posting videos regularly, let’s talk about YouTube descriptions.
One or lines of descriptions don’t work that well. You want to write Mini blog posts: 200+ words. Remember that Google doesn’t watch or listen to your videos. So writing keyword-rich and longer YouTube descriptions become important.
Increase Internal Linking
Are you focusing on internal links? If not, then let me tell you a secret. SEO agencies know that these two things boost a website’s ranking quickly and easily: a) Title tags and meta descriptions. b) Increasing internal linking.
So start exploring new internal linking opportunities on your website. These two tips will help you with that:
- Update old content with new links: How often do you go back to your old content? You should keep all your content fresh and add new links to it now and then. I know it can be time-consuming, but it’s for the best.
Remove unnecessary links: Depending on your business, links to your team page and contact page on every page of your website can be redundant.
Final Words on SEO hacks in 2021
There you have it. My top 5 SEO hacks in 2021. I’ll list them out for you here:
- Find new keywords using Reddit.
- Optimize your website Google Rankbrain.
- Publish long-form content.
- Write longer YouTube descriptions.
- Increase internal linking.
Which one do you think works the best? Or do you want to share your SEO secret? Please do so in the comment section below.