Reddit Marketing — How To Navigate This Platform In 2021
When it comes to social media marketing, it’s easy to focus on Facebook, Instagram, Twitter, etc. and forget about Reddit’s giant social media platform. If you want to know how your users talk about your products, join Reddit. It’s a great way of engaging and promoting your products.
Today, we’ll learn about Reddit marketing and how to navigate this platform in 2021.
So without further delay, let’s learn about Reddit.
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Basics of Reddit Marketing
Some people regard Reddit as an internet forum. While this is not entirely false, its primary function is its user-generated content. You post a piece of content on Reddit, and other users can upvote or downvote that content. The most popular content gets to the top.
Let’s look at some stats related to Reddit marketing:
- It’s the 7th most visited website in the U.S. that boasts around 430 million monthly active users.
- 74 % of shoppers study about the things they are interested in on Reddit.
- This website has around 5 billion unique monthly visitors.
These stats show that avoiding Reddit for marketing is not a good move.
Reddit boasts the slogan “The Front Page of the Internet.” That’s true because you can find exciting news, cool links, and social commentary on almost any topic. These topics are called Subreddits in the website’s terminology.
You can find any topic on Reddit using this format www.reddit.com/r/yourtopichere. For example, r/DigitalMarketing focuses on digital marketing topics, and r/dog is all about dogs. Make sure that you post your content in the correct Subreddit.
So no matter what your niche is, you can join this website to promote your business. When you first visit Reddit, you can register without verifying your email. And choose a username wisely because it won’t change once selected.
Now we know the basics of this platform and the importance of marketing on it. Let’s learn some tactics that will help you succeed in Reddit marketing.
Reddit Marketing Tactics
Educate and Entertain Your Audience
People love content that is unique, funny, and interesting. On this platform, People are always looking for exciting things to click on and view. So leverage this opportunity and promote your business.
Interact with your users. Give them unique information and entertain them. You can ask them for suggestions as well. It’s all about interacting with them.
They are humans, and they will give you their honest advice. That advice can help improve your business in many ways. And one more thing: you will encounter many negative comments, so try to look for constructive criticism in the negative comments.
Reddit is an excellent way to drive traffic to your website. But because of the spam links, people don’t have much faith in the shortened links. That’s why whenever you are sharing a link, paste the entire URL without worrying about the character limit (It’s Reddit, not Twitter).
When it comes to the content type, it depends on your goals. GIFs, photos, videos, news, and ask-me-anything are among a few content types that get the most engagement. Always remember that original content is still well-received.
Here’s a couple of things to remember when creating content on Reddit:
- If you make it look like a press release, people will downvote it quickly.
- Give them valuable content.
- Engage with them to build a community.
- Compel them to share it with others.
Using Subreddits Effectively to Get Content Ideas for Reddit Marketing
Some topics are very trendy. For example, digital marketing has new research or data every day. So if your niche is like this, Reddit can be a traffic powerhouse for you.
However, if your niche is not that trendy, you can use different Subreddits like /r/todayilearned or /r/askreddit to get content ideas and reach more audiences.
Reddit is not just about marketing on the platform. It can help you in your other digital marketing endeavors.
Reddit is a keyword goldmine. You get ideas from what people are talking about within their community. For example, you can put your topic’s Subreddit in a keyword research tool. By doing so, you get a list of all the keywords that page is ranking for organically.
The great thing about this method is that people are discussing their problems related to a topic in these Subreddits. However, these discussions are in a very random fashion that allows you to turn them into organized blog posts or YouTube videos.
Most Subreddits have junk keywords, so it’s a good idea to target keywords with a cost-per-click of more than $2.
Use Reddit Ads
Reddit Ads can drive more traffic than Facebook Ads. If you want to avoid all the work to get to the top organically, use Reddit Ads. It’s up to you to choose whether you want targeted advertising (showing your post to the entire Reddit) or untargeted advertising (showing your post to a specific group). And the good news is that there’s a subreddit for all your Reddit Ads queries.
Reddit Marketing Examples
SpaceX CEO Elon Musk hosted an AMA (ask me anything) to promote their BFR rocket launch. Instead of posting it under r/SpaceX, they posted it under r/space to reach out to more people.
You can leverage this tactic and post your content in a broader Subreddit. Let’s say that you are an SEO agency. You can post in a digital marketing Subreddit instead of an SEO Subreddit to get more exposure.
A CEO or top staff members don’t always have to hold an AMA. The Economist let their obituary writer hold an AMA about her life that engaged many people.
This publication often lets many writers do that, which adds to their credibility and shows their human side. These AMAs are a great marketing source for them.
Final Words on Reddit Marketing
Reddit is a great social media platform for brand awareness. If you learn how to navigate this platform and what resonates with your audience, Reddit marketing can be a significant traffic and revenue booster for you.
What tip from today’s article did you find interesting?
Or do you have a crazy story about “The Front Page of the Internet?”
Either way, let me know in the comments. I would love to hear it.