All about On Page SEO and Off Page SEO
Do you want to ace the SEO marketing game? If you are nodding your head then continue reading this article — it reveals one of the key secrets to getting your website on top of google search results with on page SEO and off page SEO.
One thing every marketer is well aware of is the high competition in ranking on Google. With millions of websites offering similar products/services — it takes more than keyword stuffing to be on top. Why? Because Googles search engine algorithms are more advanced and improved today than ever before.
That means you have to improve your SEO techniques as well. Your SEO strategy is incomplete without On page SEO and Off page SEO. Not only are these two techniques the basics, but they also play a key role in getting you on top of Googles Search Results.
Most people, especially beginners don’t know the real meaning of these two SEO techniques. Moreover, another misconception about on page and off page SEO is that these are interchangeable terms. Well, that’s not the case! Keep reading this article to find out why.
On page SEO — The In’s & Outs:
The simplest explanation for ‘on-page’, also known as ‘on-site’ SEO, boils down to ‘what’s your website/page about.’ It is the technique that deals with measures (basic SEO techniques) needed to be taken directly within the website/page.
This type of SEO includes meta description optimization, HTML, alt tags, title tags, as well as keyword usage. This SEO tactic optimizes the individual pages of a website as well as different aspects that affect page ranking.
The on page checklist involves:
- Titles and title tags, social tags
- Url structure
- Page and page content loading speed
- Headings including h1, h2, & h3.
- Alt text images
- Internal page linking
- Schema markup
- Page content, page experience, and mobile-friendliness
‘Off-page’, also known as ‘Off Site’ SEO, is different from its on page equivalent as It involves optimizing your website/page via other websites and webpages. The best way to define this is the act of building links from other websites back to your own, in order to increase your website’s ranking. It involves generating quality backlinks. The more links you have, the better your ranking!
Off page tactics involve:
- High-Quality content creation
- Social media sharing of your content
- Bloggers outreach via e-mails
- Guest blogging/guest posts on websites similar to your site
Why On page SEO and Off page SEO Matter
Both types of SEO matter when it comes to online marketing. You cannot outweigh one strategy over the other because both SEO tactics have their particular benefits and turnouts.
If you want potential customers as well as search engine crawlers on your website/page, then ‘on-page’ is your option. On-page makes it easy for Googles search engine to index your website. Furthermore, it helps increase domain authority, and content navigation as well. In short, it’s the foundation for website optimization.
However, you can’t rely solely upon on-page. If you want to generate organic traffic on your website/page and convert your leads into customers, then off-page is a great tool. Back-links direct potential customers directly to your website, hence improving your odds of ranking.
The Off page, On page SEO One Two Combination
One of the most common questions about these two SEO techniques is: ‘Which one is better for my website?’ Well, the best answer to this is ‘BOTH!’ If you want your website on top of Google’s first page, then you need both SEO techniques.
With improved Google search engine algorithms such as penguin, panda, pigeon, Hummingbird along with numerous version updates, relying on merely one technique is not wise. Not only do you need both of these techniques along with others such as organic SEO and local SEO — you also need to constantly improve the way you use these techniques.
Here are a few tips that can help you to improve:
Build A Foundation
The best approach for a higher google ranking is to use both types of SEO, but you can’t just start anywhere. Just as you lay a foundation when building a house, you need to create a foundation for website/webpage SEO. In this case, the foundation would be working on the on-page aspect first and foremost.
One of the common mistakes that people often make is prioritizing either on-page or off-page. In reality, both SEO techniques are equally important and complement each other’s effects. Hence, it is critical to work equally on both types through a scheduled routine.
Quality Matters Over Quantity
Long gone are the days when Google indexation was based on the quantity of content, keywords, and links. We are standing in 2020’s, and today quality outweighs quantity. It means having 3–5 quality backlinks is more effective than 10–15 low-quality links. By quality, we mean the links you select must be appropriate, reliable, and relevant to your website.
Maintenance Is Important
Another factor that may affect your website ranking is broken and outdated inks, both internal and external. Be it on-page or off-page; timely care is necessary. Make sure to update the ‘on-page’, such as internal linking, meta tags, alt tags, etc., as well as check your backlinks. Eliminate or repair the broken links if there are any.
Content Is Still King
No doubt, content is not the only factor to lead your way up the rankings, but content still matters enormously. You can’t overlook this. You still need to have relevant, high-quality, and engaging content if you want your website to be the one your customer clicks.
Commenting on other Blog Posts
Guest posting is one thing but have you ever considered commenting on other blogs? Yes, you are reading correctly. Commenting on other blogs, as well as engaging with your readers on your own blogs via responding to comments leaves a positive impact on website ranking.
Welcome Forum Discussions
Find the forums that are relevant for your website. Indulge yourself in the discussion and talk about your website/product/service very naturally. Keep in mind that some forums do not allow advertising, so be careful to follow each forums rules respectively.
Don’t Overlook The Keywords
Though excessive use of keywords will not increase your ranking, keywords are still important. Make sure to use enough relevant keywords with the right placement in your content.
The Secret to Successful SEO
Some people choose to buy links instead of building them, but buying links is never a good option. Google has improved its search engine algorithms, and it can now easily detect purchased links. Due to this fact, there is a high risk of penalization.
The right, as well as an effective way, is to balance both SEO techniques. This combination acts as a ‘Bilingual’ feature for your website. People will understand your website better, as well as search it much easier.
That’s all about these forms of SEO, what do you think of both these techniques? Do you believe that both of these are equally important? What SEO techniques do you guys use to optimize your website/page? Please share your thoughts and suggestions with me in the comments!