Neuromarketing — How To Apply It to Your Digital Marketing

Neuromarketing — How To Apply It to Your Digital Marketing
Neuromarketing — How To Apply It to Your Digital Marketing

Combine neuroscience and marketing, we get neuromarketing. This new field deals with the study of the brain’s response to marketing stimuli. It involves the use of Magnetic Resonance Imaging to study how human brain activity changes in response to color, images, and text elements.

Marketers use the results from these experiments to understand consumers’…