Microsoft Clarity — Why You Should Be Using This for Your Website
Are you a blogger or a website analyst? Are you worried about the user experience on your blog post or website? You have landed on the right blog post.
I am talking about a great analytic tool for you. It is recently announced by Microsoft, with free access to its users. This tool is named “Microsoft Clarity”.
With this useful tool, you can easily know what exactly users are doing at your website while respecting their privacy at the same time.
In this article, I will discuss this tool in detail. To know more about this tool, read on.
What is Microsoft Clarity?
“Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.”
This tool provides insights into how users are interacting with your site. It also provides information about data performance, matrices related to user engagements, and information on debugging that helps in improving your website content.
There is no limit to visitor counts on your website. From a small number of visitors to millions of visitors per day, you can use this tool. This tool is optimized as it does not slow down a website.
It provides a better user experience as visitors do not have to wait for a page to load. It also allows handling website traffic without paying any additional cost.
Key Features of Microsoft Clarity
There are three key features of this interactive tool such as Sessions Playbacks, Heatmaps, and Insights Dashboard. These features allow website owners to check user engagements, replays of individual sessions, and overall user interaction. It also has filters to customize site preferences.
Here we will discuss these features in detail.
Sessions Playbacks
This tool provides a screen recording of each user displaying session playbacks. You can see the exact position of the cursor, where things are working smoothly, and places where users get stuck. These recordings are available all the time, so you can see the most popular pages, visit from a frustrated user, or a specific browser.
There is a filter button available which you can use to sort out recordings and to check the response from a specific user.
Heatmaps
This is the most valuable feature. Here you can use this to check where exactly a visitor clicks on your site. In this way, you will know the elements on your website that are being clicked. This allows you to show how far a visitor stayed on your page and why they reached there.
Heatmaps are of two types, i.e. Clickmaps and Scrollmaps. The Clickmaps helps you analyze the content with the most interaction on your website. Whereas Scrollmaps will show you if the visitor is interacting with the content that you want to show them.
Clarity will introduce an option to track scroll metrics in the future. It is very important when you are analyzing mobile and handset scrolling. This will help you to understand the dimensions of content engagement.
Insights Dashboard
This feature provides the data metrics about the performance and behavior of site visitors. By using the information of these metrics, you can understand the behavior of website traffic.
Here, you can find the number of users clicking on non-existing links. It also shows your user count scrolling your page while searching for something else. Furthermore, the number of errors occurring during a site visit can also be found.
Microsoft will introduce a filter button that will let you analyze in more detail.
Built to grow with your business
This tool applies to all kinds of websites even if they have hundreds of pages. Clarity process more than 1 petabyte of data from more than 100 million users per month. It does not compromise your site’s performance.
Pros and Cons of Clarity
Apart from the key features, there are several pros and cons of this tool. For a better understating, you must have to know the advantages and disadvantages of this tool.
Let us discuss those pros and cons in detail.
Pros:
- It provides free access to its users
- It focuses on user privacy and there is no need to worry about privacy. Microsoft confirms that they comply with The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR)
- The product also helps in improvement of Search Engine Optimization
- It does not require any complex installation mechanism. It is easy to install
- This has easy teams and project management portal for all agencies
- You can integrate this with Google Analytics
- You can have unlimited page recordings
- All the recordings can be stored for up to 12 months
- Unlimited Heatmaps are available
Cons:
- Analytics data is basic, and it cannot be replaced with Google Analytics
- The Analyst cannot filter traffic source or campaign
- There are no A/B testing tools available for testing or improvement in design
Filters are not good as they should be to sort out traffic for data campaigns
Final Words
This free source tool has some best features of Google Analytics and HotJar. If you are a website analyst, I recommend you set up an account on this analytics tool. This know, you can understand better where your website is causing rage clicks and excessive scrolling.
It will also help you to deliver relevant content to your site visitors. But the only drawback I can discuss here is the limitation in comparison techniques while you are sorting out user traffic data for campaign management. Besides this, it’s a good free source tool available for website analysis.
I hope this blog post has given you how and why you should use Clarity for your website. Now it’s up to you. I look forward to hearing your feedback.
Just write here below in the comment box if you have any questions or want to discuss this tool. Thank you for reading this post.
