With the growth of the internet and social media, businesses turn to digital marketing to promote their brand online. Digital marketing can help open your business to a wide range of customer segments with relative ease. However, managing an excellent digital marketing campaign can be quite challenging.
Every step of digital marketing requires sifting through large amounts of data, analyzing it, and planning for the next stage. You will also have to do a lot of analysis so that you can continuously improve your strategy. While this may seem quite a lot initially, it can be made easy with proper marketing automation.
Marketing automation helps you organize the digital marketing process much better. With proper marketing automation tools, you can plan a campaign and collect data effectively. You can also manage your leads, contact, responses, and other information cohesively.
However, the best part of marketing automation is getting to improve your digital marketing strategy continually. Marketing automation tools can help you save time, improve efficiency, and grow your business online.
Here are some of the best marketing automation tools that you can use with Zapier:
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Google Ads platform is one of the best marketing automation tools for creating customer segments and managing your ads. It can be used with Zapier to achieve outstanding results. You can automatically import your contacts, leads, and other details to Google Ads. It helps save a lot of time and enables you to take advantage of opportunities without delay.
Automated uploading of your leads through Zapier can also improve the accuracy of your Ads. It helps you retarget the right customer segments through Google Ads. You can also eliminate unprofitable contacts from your target list.
Most marketers waste a lot of time on unnecessary tasks that can be automated. By aligning Google Ads with Zapier, you can achieve marketing automation and efficiency. You will also save time and narrow down your focus to contacts that matter. It’s not that complicated either. Zapier has a unique feature that helps with automated Google Ads marketing.
Head out to https://zapier.com/blog/boost-google-ads-ROI-with-zapier/ for more information.
Facebook Lead Ads
Facebook advertising is one area where all businesses need marketing automation. With Facebook Ads, you can target specific groups more effectively, as well as improve your ROI. It is also one of the most effective ways of generating leads. However, maintaining and organizing these leads can be a problem.
Fortunately, you can use Zapier and Hubspot automated marketing to add Facebook Ad leads into your marketing forms. This automation will help you create more effective marketing channels, and you can transfer the lead automatically. Hubspot marketing forms are a great way to input your leads’ data and channel it into your marketing scheme.
The best thing about using Zapier to integrate Hubspot Forms and Facebook Ads is that it requires little or no coding experience. You can input a set of triggers, such as lead creation, contacts, or emails, and add the necessary actions for the Hubspot forms. These features make your marketing automation much more accessible and are excellent for managing Ads efficiently.
If you want to learn more about this, then check this out https://zapier.com/apps/facebook-lead-ads/integrations/hubspot/12919/copy-new-lead-responses-from-facebook-lead-ads-to-a-hubspot-form.
Social Media Marketing Automation
Social Media Marketing Automation is one of the best parts of marketing automation. It is practical, easy, and saves a lot of time as well. Most businesses find it difficult to automate their social media marketing, but it is possible. However, it would be best if you still had the right tools for proper integration between platforms. It makes no sense to manually copy the same tweet and paste it onto Instagram for every post.
One of the best solutions is to use Zapier and Pikaso to add your tweets onto Instagram automatically. However, you should already have a business account on Instagram as a prerequisite. Pikaso will automatically capture your tweet in the form of a screenshot and add it to your Instagram as a post. However, you will first have to integrate your Twitter account with both services.
You can also adjust the settings only to activate this feature when you tweet with a specific hashtag. Whenever you want to add a tweet to Instagram, you only have to add the hashtag, queued, then posted on your Instagram account.
For better understanding, take a look at this https://pikaso.me/blog/how-to-automatically-publish-your-tweets-on-instagram.
As with other marketing automation tools, Calendly is perfect for helping you manage your campaigns effectively. You can use it to plan appointments with your leads, integrate it with Hubspot, and create new meetings as well.
One of the best ways to use Calendly with Zapier is to organize meetings with new leads. Whenever you schedule an appointment, Calendly is updated, and you will receive a notification on time. You’ll never have to worry about lost meeting links again!
Once you have the initial meeting, you should focus on customer retention by adding them to your marketing funnel. Calendly has integrations with Hubspot and other marking tools to funnel your leads effectively.
You can also get notified of meeting rescheduling and save a lot of time on the debriefing and preparation process. It is almost impossible to keep track of all your meetings manually, which is where Calendly comes into the mix. You can get automated notifications via Gmail, slack, or other mediums based on your chosen settings. This way, you won’t miss a single meeting and reschedule it on time in case of an emergency.
For better understanding, you can check this website https://zapier.com/blog/automate-calendly/.
Integrate all your marketing automation tools
The best thing about Zapier is that it helps you achieve perfect integration with many different marketing tools. Whether you need to add leads from your Google Ad campaigns, or Facebook Ads, there is a feature in Zapier for each one.
It also helps you improve the efficiency of your marketing campaigns by automating much of the processes. When it comes to Ad integration, you can use Zapier to improve your campaigns’ accuracy. Do you have any more favorite marketing automation tools? Let me know in the comments below.