Lemlist: Should You Be Using This Email Marketing Platform
Lemlist is a platform for outreach emails. It lets you personalize cold emails, automate follow-ups, and engage with leads across all channels.
Lemlist is not a free tool. Although it offers you a free trial, you’ll have to upgrade to a $29.00 paid plan.
The platform also claims to be an all-in-one outbound solution. But is it that good? Let’s find out.
Lemlist Features
Let’s have a few words about cold emails. They are sent without the permission of the recipient. As they are sent to a qualified prospect, you should research them first. Some of the senders are blocked by Google after sending a large number of emails so be careful with them.
Now, let’s look at the features of this tool.
- Deliverability
- Personalization
- Automation
- Follow-Ups
- Integration
Email Deliverability
You can’t send a lot of cold emails at the same time as mentioned above. Start with sending a few emails.
Lemlist takes care of its users in the way that it will send emails on its user’s behalf to its other users for the warming up of your email account. Because of this, your emails will not go to the spam box.
Personalization
This the best tool for the customization of your cold emails by adding videos, images, and amazing thumbnails. Also, it helps you stand out and is regarded as a great way to engage and getting clicks.
While creating emails, you will have the option to choose the built-in templates or you can write new emails.
It also offers an option for dynamic and amazing images that you can customize for each prospect. You can also make your emails more personalized by selecting the option of manual review.
Email Automation
This is a helpful feature that allows its users in gathering contact information from LinkedIn leads. It allows you to send personalized notes to leads. All of this happens automatically.
Tracking Scheduling
You can schedule all the emails so that you can see their exact timing along with the customer tracking. Custom tracking is a great way to know about what’s is going on in your marketing campaign.
You can easily check the days and the number of people you want to send. You can also create several users, schedules, and times to test out.It allows you to set the timer between the first and the follow-up emails
One more thing: Don’t irritate your prospects by continuously popping up in the inbox.
Follow Up
Lemlist allows you to make to-do automation so you can easily follow up with your prospects after sending them an outreach email Using this tool, you can easily save high-converting emails for the future.
One of the other good options in Lemlist is that you can set a condition for the removal of prospects. This tool also helps to remove emails from sequences.
This feature is used for the purpose if you don’t want to spam yourself with follow-up emails.
Integration
Lemlist integrates with few lead generation tools which are as follows.
- Uplead
- Drop contact
- Lead fuze
- Bounced
- Debounce
If you want to get quick access to your favorite apps, then you should connect to Zapier.
Disadvantages
Like every other major tool, Lemlist has some of its disadvantages too. A couple of them are as follows:
1) One of the biggest disadvantages is that you can only send a limited number of emails to the audience as a marketer or an affiliate. It is so difficult to handle this situation because you have to reach several people otherwise you will be blocked. The limit on Lemlist means you need to wait for the whole of the campaign to end, and after that, you can again try to reach new people. You can approximately reach only 2000 people per month.
2) The second problem with this is that it doesn’t support email attachments. It means you can’t share your documents and other files with your prospects by Lemlist. If you want to send an attachment, you need to send these emails manually.
Reviews By Users
1) People using Hubspot for a very long time think that it is an amazing tool. As it is not that expensive, they started using Lemlist. Some even say that it is almost the same as Hubspot.
2) Lemlist has been helping people create informative pages that help them to increase their business. It allows users to make several customizations that are so helpful for them. Another best thing is their customer service. They always help their users by solving all the problems.
3) Lemlist personality features are the best on market. You can personalize a lot of amazing videos, dynamic pictures. This feature is loved by the users.
Conclusion
The bottom line is that Lemlist is one of the best platforms for email marketing outreach. People are loving using this app and doing marketing through it.
Lemlist is also one of the best apps for many affiliates because it helps them reach out to a large number of people in order to increase their sales. I
It also has drawbacks but these drawbacks are covered by the advantages. In my opinion, you should be using it as an email marketing platform.
If you have any troubles using this tool, please let me know in the comments. I’d love to help.