With so many businesses advertising on Facebook nowadays, Facebook Ads are becoming more competitive than ever. Even small business owners have some sort of Facebook ad campaign that allows them to capture specific audiences. Facebook ads are easy to set up. And you can target specific audiences without having to worry about spending a fortune.
However, it’s not that easy to advertise on Facebook without running into issues, primarily targeting a broader audience. Many businesses often face Facebook’s ad policy violations, causing their ad campaigns to come to a halt. If you have experienced a similar situation, then there’s no need to panic.
From your side, you probably think that you haven’t posted any offensive material that caused your Facebook ad account’s suspension. However, this decision is ultimately taken by a machine with a specific algorithm. So what do you do if your Facebook ads account is suspended?
Determine the reason behind the suspension
The first step to recover your account is to find the reason for the account suspension in the first place. In most cases, there are two causes: either Facebook’s ad policies violation or your ads received too much negative feedback. There’s a remedy for both cases, so there is no reason to worry.
If you have posted something that violated Facebook’s ad policies, then you should go back and review your ads. It could be adding sensitive information without references. Or maybe there is a copyright issue on particular material that you used in the ads. Whatever the cause may be, you will have to remedy it before you can take steps to recover your account.
In the second case, your ads may be receiving too much negative feedback. It could be that you are targeting the wrong audience. Or maybe you have included sensitive information that triggered negative feedback. It is better to review your target audience’s social norms and look for your ads’ issues in such cases. A small correction will get you a better response from the same audience.
Send Facebook an email.
The first way to reinstate your suspended account is to send Facebook an email with an appeal. It should be detailed enough to show that you understand what went wrong. You should also make it clear that you know their policies for advertising. If Facebook sees that you have taken steps to remove any offensive content, it increases your account recovery chances.
Chat with a representative
If you can’t wait for an email, then you should try to contact them directly. Go onto your Facebook account and look for “help center.” By clicking it, you will see the option’ contact support’. It allows you to chat with a live representative.
Walk them through the issue that you are facing with your account. You should get more information from the support center to detail your account suspension in the first place. If you are lucky, you may even get your account back the same day.
File a complaint
If the above options don’t work, your last choice would be to submit a form that details your situation. Here is the link for the way regarding accounts that are suspended. You will have to log into Facebook with your business account and fill in the form’s details.
Under the information section, you should include details, such as your account ID. You should also have information regarding the suspension, whether it was a mistake or your account was wrongfully suspended. While this process might take some time, you can expect your account to e restored once Facebook reviews your appeal.
What to do in the meanwhile?
As a business owner, you can’t wait for Facebook to review your account while your ads are suspended. There are many other platforms that you can use to generate customers in the meanwhile. While it will take some time to set up a different ad campaign, you should always have a backup just in case.
If Facebook is not accessible, then you should consider Google ads as an alternative. Google ads can be quite useful, and they have many of the tracking tools that Facebook has. You can sync it with your website and even retarget customers who show interest in your products. If it runs correctly, you can get a good ROI on your Google ads.
Another option is Instagram ads. Instagram is the second-largest social media platform after Facebook. It is also one of the most effective ways to place ads. If you use Instagram ads correctly, you can target a specific audience more interactively. However, they also have their ad policies that you should review carefully.
Avoid any future account suspensions.
Getting your Facebook ads to account suspended will impact your advertising campaign and reduce your revenue. To prevent any future suspensions, you should take care to follow Facebook’s advertisement guidelines. You can’t include specific topics in your ads and particular language that could be offensive.
Another thing to consider is your research. Make sure you understand your audience thoroughly and target specific groups of people. It will help with the negative feedback issue, and your ads will deliver a higher ROI.
Final Thoughts on Facebook Ads Account Suspension
In the end, it’s all about increasing the ROI and maintaining a positive brand image. If you are getting many negative comments on your ads, it’s time to review your strategy. Also, make sure that your ads are engaging and neutral from a political perspective.
Lastly, you should always include an alternative marketing solution in case such incidents happen. It will keep the revenue flowing in while you are waiting for the account restoration.
If you have any questions on Facebook account suspensions, then comment below. We’d love to know about your experiences too.