Email campaign: My foolproof email campaign strategy ahead of the New Year
Email marketing is one of the most popular promotional strategies used by marketers nowadays. It is cheap, easy to set up, and has a high ROI. It also helps with user engagement and can be quite profitable if you create an effective email marketing strategy. However, not all marketers feel the same way. Why?
The answer is not as simple as it seems. It’s not that email marketing is not sufficient. Many businesses are making huge profits from email marketing in the current times. However, an increasing number of marketers are becoming fed up with email marketing. It is due to its unpredictability and effort to create an email marketing campaign.
Fortunately for you, it does not have to be this way. By following a good email marketing strategy, you can benefit from a successful campaign for your business. However, remember that these are only principles, and it is up to you to create your strategy accordingly.
Start with a detailed schedule
Before you even have a subscriber list, you should already have a detailed schedule of sending your emails. Your program can include information when to send which email and what phases you plan to implement in the campaign.
If you are not going to use current events in your emails, you can create them beforehand. Later send them according to the schedule. However, this does not mean that you can’t edit them or make changes as needed. Preparation is essential, and having a fixed schedule will make your email campaign more organized and effective.
A good strategy is to send a few emails with free information, including a giveaway. Afterward, you should start adding promotional emails in between the other ones. Never send too many promotional emails in a row, as this could damage your reputation. Try and find a balance between how much you give the customer and the number of promotional emails you send.
Categorize your email campaign subscriber list
The next step in an effective email marketing strategy is to divide your subscribers according to their preferences. If you are offering more than one product or service, you should get information about your subscriber’s interest. This information will give you more control over your email campaign. Moreover, you can deliver emails that can target customers in a better way. And bring you significant results for long.
You can either add a few questions during the sign-up process or use polls. These are effective in finding out the demographics and preferences of your subscriber list — the more information you have on your subscribers, the better.
You can divide the subscribers into multiple categories according to different types, such as age, gender, product preferences, etc. These demographics will help you create separate emails designed to target each group of customers. When customers see your business promoting products that they are interested in, they will be more inclined towards your emails.
Nowadays, it’s all about personalization.
Create varied email campaign content
Once you know your subscriber list’s demographics, you can follow up with great content. That content will get them hooked onto your email. You should vary the content in an email. Start with a proper introduction and give a story, personal experience, or other content to engage the reader.
The more creative your content is, the better results you will have. Keep in mind that not all emails have to have promotional content. Sometimes you can send an email wishing your subscribers a happy New Year and greetings. Try and keep the content simple as it is more effective that way.
Create scheduled informative email campaigns
Another excellent email campaign strategy is to create a scheduled informative campaign to provide information to your subscribers. It can be in the form of tips, tutorials, personal experiences, or guides. These informative emails are aimed at gaining the subscriber’s confidence and making them comfortable with your brand.
It is a great way to develop trust and convince the subscriber to open your emails regularly. You can add the next title at the end of each email so that the reader is enticed to wait for the following email. While these campaigns are not promotional, they effectively build trust and interest in your brand.
It may take a little work and dedication. But once you complete this phase, you will have loyal subscribers to target with promotions now and then. It’s all about the value that you provide to the customer. Remember, you are in their inbox and not the other way around.
Experiment with different types of copy for your email campaign
If the email campaign is not bringing the results, you require it. Then maybe it’s because you have not yet struck a chord with the subscriber. Try and change your tone and format occasionally, and check what works well for you. You can even experiment with different types of copy for the same email and see which is more profitable.
Use email analytics wisely
Too many people make the mistake of ignoring the available analytical tools. The ROI on your emails will tell you about its success. Detailed analytics are more critical to improving your email campaign.
Detailed analytics may include information such as the number of people who opened the email, average click rate, etc. All this information is crucial to understand which areas need improvement and which subscribers are no longer active.
Follow the steps
In the end, an effective email campaign will include most of these steps designed to help you logically build customer trust. If you have any questions, suggestions or would like to share a personal experience, then don’t hesitate to comment below. I would love to hear your opinion!
