Color Marketing and The Psychology Behind It

Color Marketing and The Psychology Behind It
Color Marketing and The Psychology Behind It

Whenever we are browsing the web or buying something, we don’t know how much color affects us. We, humans, are visual creatures. So it’s hard to emphasize the importance of color in marketing.

If you are related to marketing, you’d know how many times people test colors in marketing, such as ads, call-to-action (CTA) buttons, etc. According to a test by Hubspot, a red CTA button had 21%…