Web Stories — Why You Should Be Paying Attention

Tappable stories are becoming a big thing when it comes to engaging consumers with content. Consumers. 6 out of 10 users interact with these stories on social media every day. But the question arises: what are these stories?

Many people are not familiar with this term, although they might be consuming them. They are interactive experiences on mobile devices that allow users to interact with full-screen visuals like images, videos, and text.

People love to consume stories. This might be the #1 reason for the popularity of tappable story experience. Many platforms offer to create these experiences. …


5 Daily Digital Marketing Tasks You Should Be Doing Every Day

Digital marketing looks like a vast field from a beginner’s perspective. From social media to SEO, PPC, and email marketing, you can get overwhelming quickly. But after a while, you learn that many things interlink and it’s all about doing those things consistently.

You realize that it’s about taking a path, no matter if you are new, doing it with perseverance, and improving it over time.

This post is about a day in the life of a digital marketer. I’ll talk about what are the 5 essential things you should do to get great results in digital marketing. …


5 Email Marketing Hacks You Can Try Today

I want you to think about your email inbox.

Is it clean?

Or is it full of unread emails?

If it is clean and organized, then let me congratulate you. You are one of a few productive people who keep their inboxes uncluttered.

And if you are like me, it’s full of unread promotional emails. I’m not saying that we are unproductive or like chaos in life. We just don’t want to be bothered by promotions of products that we once were interested in.

Now, if you think that someone’s email is worthless, they can think the same. So let’s…


Snapchat Marketing 101 — What You Need To Know
Snapchat Marketing 101 — What You Need To Know
Snapchat Marketing 101 — What You Need To Know

Snapchat is fun, but have you ever used it for marketing? The number of social media platforms used for marketing is increasing. While some people are satisfied with Facebook marketing, you should look for other ways to market your products and services. One of those ways is Snapchat marketing.

You might find the interface of this app less intuitive, but after a while, you’ll get used to it. Plus, when you get great results from your campaigns, it’s hard to complain about clunky interfaces.

I’m going to give you details about Snapchat marketing in this guide. …


Neuromarketing — How To Apply It to Your Digital Marketing
Neuromarketing — How To Apply It to Your Digital Marketing
Neuromarketing — How To Apply It to Your Digital Marketing

Combine neuroscience and marketing, we get neuromarketing. This new field deals with the study of the brain’s response to marketing stimuli. It involves the use of Magnetic Resonance Imaging to study how human brain activity changes in response to color, images, and text elements.

Marketers use the results from these experiments to understand consumers’ decision-making patterns and the reasons behind them.

People subconsciously decide what they want to purchase. People get attached to products. Neuromarketing is about understanding these decisions.

If you understand this field (just the basics will help), you can understand consumer behavior in a lot of ways…


Are you going to create a website? Do you know what are domain extensions and their importance for your website? Hold on and read this article to learn about domain names and their impact on your website ranking.

The first important thing when you are creating a website is your domain name. It can lead to a website’s success or its eventual failure. When you are setting up, you are saying “Hello world! I am here open for business.”

These names and extensions play a vital role in your Search Engine Optimization (SEO) strategies. You need to select them wisely…


Text Marketing and How to Approach It In 2021
Text Marketing and How to Approach It In 2021
Text Marketing and How to Approach It In 2021

Text is the marketing tool of the future. This is a really big statement. So I’ll justify it with data as well as some deep insights.

Most of us have been away from our friends and family during the pandemic. During that time, we used social media, videos call, and texts to communicate with each other.

In 2020, the average American adult spent more than three hours per day on a smartphone. This data may have shocked some people, but that number is not lowering. In fact, mobile purchases are more than ever. People downloaded shopping apps 14.4 million times…


Top Web Design Trends For 2021

You just have a few seconds to capture your visitors’ attention? Is your website copy good enough to hook them? Is your design captivating enough to keep visitors on your site?

The design and the combination of words are among a few things that are crucial to your website. Without them, you increase the likelihood of people leaving your website. That increases bounce rate which is considered poison for SEO.

I’ll talk about words some other day. Today, my focus is design. Specifically, the web design trends you should keep an eye on in 2021.

Ready? Let’s get to the…


Google Vs. YouTube SEO — What’s The Difference?
Google Vs. YouTube SEO — What’s The Difference?
Google Vs. YouTube SEO — What’s The Difference?

Do the same principles apply to Google and YouTube SEO? Can you get double the amount of traffic you’re getting right now while focusing on YouTube? Is it easier to rank on YouTube than Google?

These are a few questions that people ask about these two biggest search engines. (In case you didn’t know, YouTube is the second biggest search engine after Google.)

Having a website is inevitable in 2021. And to increase its outreach, YouTube is a great platform. So the comparisons like Google vs. YouTube SEO are obvious. …


Hey Google, I need you to bring me some traffic.

#SEO #marketing

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Blue Waves Dave

Just a normal guy who wants to help the world in my own way. https://www.bluewavesdigital.com/

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