Reddit calls itself “The front page of the internet.” And it’s not an exaggeration. You can find almost any topic on this website. That’s why its audience is diverse.
People turn to this website to discuss current trends. Marketers turn to this website to promote their products using organic content and Reddit ads. But it’s not easy to navigate this platform.
Sure, you can find tons of business opportunities on this platform. But keep in mind that Redditors (Reddit users) don’t appreciate people who just want to sell, sell, and sell. …
If you’ve been following my blog, you’d know that I discuss email marketing a lot. There are many reasons for that; one of those reasons is the fact that this channel can bring you a staggering ROI.
I’ve talked about the basics of email marketing. I have dived deeper into how to create lead magnets that turn visitors into subscribers.
So I’m going to suppose that you have grown your email list by now. You are sending your subscribers amazing content through your email newsletter.
But the problem is that you are not willing to give away content for free…
Humans get attached to stories. We enjoy them in the forms of movies or novels even when they have no connection with reality. They are a big part of us.
Stories have made their way to the web. For brands, it’s in the form of the About Us page.
This page is one of the most visited pages on your website. Why? Because people want to know who you are, why you do what you do, and why you are different.
So your About Us page should tell your story most compellingly. …
There are 5.4 billion Google searches per day. This means that a small portion of these searches (which is still huge) is related to your brand.
So your website should be able to answer those searches. This is one of the most effective reasons to have a strong website.
You can bring those searchers to your website in two ways: 1. Paid traffic 2. Organic traffic.
Paid vs. organic traffic is a widely discussed topic in search engine marketing.
I’ll discuss the pros and cons of paid traffic and compare it with organic traffic. …
We all use search engines every day. They are a big part of our lives. From giving us information about the world’s politics to finding the next digital marketing trends, they help us in many ways.
When we talk about search engines, most of us think of Google. Yes, Google is a big search engine (and one of the good ones). But there are other engines as well. For example, Baidu is huge in China. Yandex is very famous in Russia.
All of these search engines have one thing in common: the way they function. Sure, every good search engine…
Spoiler alert! Yes, Facebook Ads will be affected by the latest update. But this is not the important part.
Knowing about the areas it will affect is important. On top of that, what you should do about it is important.
Read on to find out about these things.
Facebook has been warning ad people about the upcoming Apple’s new app policies since last year.
The first thing you should do about it is to not panic. If you have been involved with the digital advertising world for a few years, you’d know that these updates are common. Sometimes, they change…
You must be familiar with the fact that Twitter has over 60 million monthly active users. It’s a great platform if you want to attract a global audience.
Now 60 million is a hefty number, but there are other platforms that offer more users than Twitter.
So why you should focus on Twitter? Well, many American Twitter users are either in college or graduated from college. This is one of the reasons why most tweeters have high income ($75000 or higher.)
These people are related to business in one way or another. They are the decision-makers.
These people are not…
If you have been following my blog, you must have read a lot of SEO articles here.
I have talked about the basics of SEO.
I have covered topics like YouTube SEO vs. Google SEO.
Now I’m digging a little deeper.
This article focuses entirely on International SEO.
So if you want to go global with your SEO strategy, read on.
First, let’s bury a narrow definition that dictates that any SEO strategy that focuses on the non-English or non-U.S. audience is international SEO.
Instead, it’s about any SEO strategy that targets an audience outside one’s native language or country.
“Spy on your competition.”
“Fly high over your competitors.”
“It’s time to throw your competition out of business.”
You’ll read all kinds of statements online about competitor analysis. But let me tell you that it’s not easy. And probably it’s unethical if you are trying to throw someone out of business. If that were the case, many small businesses would be crushed by some big-name brands.
But people still have their businesses. So within limits, you want to win over your competition. You want to make sure that you understand your competitors’ strategy. …
We all know that blogging is an amazing way to become an authority in your niche. It generates traffic for you and becomes a source of backlinks that is vital for SEO.
But we can’t just focus on posting articles on our own blog. We have to become guests on others’ blogs as well.
This article is your ultimate guide to guest blogging. I’ll share a step-by-step method on how to start and scale your guest posting. I’ll also talk about how you can get featured on authority sites.
Let’s get into it…
First, find guest post targets. …