The previous year didn’t turn out to be how we have all expected. The rising COVID -19 situations affected us in every way possible, whether its communication, socializing, or business.
Every little ordinary task of our life was disturbing. And that was the last well-needed push for all of us to turn our attention to the benefits of remote shopping aka e-commerce.
That’s why 2020 turned out to be in the favor of e-commerce businesses. And even though some time has passed, the COVID has not taken a seat back.
Under these rising and falling COVID circumstances, the online business…
It is the age of artificial intelligence that provides the different tools and skills to resolve business issues and monitor marketing efforts.
We had many big problems that required a lot of effort, skills, and time to solve. But the right tools always help us with that.
Content marketing is an emerging field these days. Content marketers are expected to produce original and excellent quality work.
However, humans can’t produce an errorless material. So, for this purpose, many tools help content marketers monitor their efforts.
As the market for such tools is is vast, it is really difficult to choose…
Gone are the days when traditional marketing was on peak. Now it seems a little downfall in all parts of the world.
Instead, digital marketing is on the surge. One of the important parts of digital marketing is a content marketing strategy.
Content marketing strategy is an approach to creating useful content that attracts an audience in multiple ways. In the modern era, it is evolving and helping businesses in many ways.
According to research, more than 70% of companies are using content marketing. It’s because there is a dire need to be relevant. …
Building an online business empire follows a certain timeline. First, you get an idea. Then you create your website or blog. Then you get started on relevant social network sites. Once you achieve a bunch of followers, your brand starts to take off and turns out to be a great success. That’s where you start making money from it.
But it is not always that easy. We all know that the success curve is hard and a drag to achieve. That kind of success requires a lot of effort, time, patience. …
Driving traffic to your website can be a pretty overwhelming task. In today’s age, creating a website can be one of the most important steps toward a small business’s success.
To accelerate that success, you need to invite traffic to your website. When people come to your website, you can learn about them and turn them into advocates, partners, or clients. The question is: How can you invite traffic to your website?
Here are the top 5 approaches that you can use to drive website traffic for the short term.
When you direct your visitors to a dedicated landing page…
Content marketing is a strategic approach focused on creating and sharing content online. According to a recent study, 60% of companies find it difficult to create attractive content consistently. If that’s not enough, 65% of companies stated that one of the biggest challenges they face is producing engaging content.
As scary as the stats are, it is reality. It’s been a real struggle for even well-established companies to create content that is well-addressed, compelling, useful, and attractive to potential customers.
Creating good content requires practice, efficiency, and a firm understanding of arts and science. Even though it seems like a…
The wait is over for Apple users, as Apple announced its new launch of iOS 15 during the WWDC 2021 conference. It is one of the biggest developer conferences by Apple.
Apple is going to launch it in September 2021. So, as a marketer, you might wonder what will happen in the marketing world after its launch? What will be the pros and cons of the new launch?
As a brand owner or marketing expert, what do you need to know about it? How you can utilize it properly to run a successful marketing campaign?
Did you know the LinkedIn platform crossed over 660 million active users across the globe? All these users have a professional skill set in their area of expertise. That means it is one of the biggest social platforms for top professional networks.
Now the question is: Are you using the LinkedIn platform to improve your brand awareness, build networks, generate leads, share content, and drive more organic traffic to your website? If not, that is not too late to establish your brand on the LinkedIn platform using a digital marketing strategy.
I am here to help you with all the…
Facebook lookalike Audience is a platform that helps you find the best customers for your business. It is a relatively new and rather powerful tool for you to be better at targeting ads on Facebook.
Think of it as a wingman for your website or marketplace. You give all the necessary information about what you want in a customer. Then, Facebook will find you the audience that fulfills your criteria.
Finding the right audience to target is a challenging and important part of the growth of your enterprise. And a lookalike audience helps you with that.
You give Facebook a…
You have experienced this at least once on the web: when you open a page, it just takes forever to load, so you end up abandoning it. So, PageSpeed is an issue.
Turns out, you are not the only one: We all are “guilty” of doing it more than once, even if that page had just the information we need.
According to a survey, almost 38% of website viewers bounce back if the website takes more than five seconds to load.
This kind of limited patience can be rough on the webmasters whose sites are running online.