Do you want to boost traffic, get leads, and attract new customers to your social media accounts?
Of course, you do!
A great way to achieve that is through following new industry trends!
2020 has been a rough year for many people. Now that 2021 has started, we should focus on growing our businesses. As a marketer, you must be looking for new ways to improve your business. That’s why I’m going to take a look at social media trends in 2021 that can positively impact your brand!
Let’s get right into these trends:
Social Media Trends In 2021
Live-streams And An Increase In Influencer Content
During COVID, people were not able to attend social events. This kept them away from their everyday lifestyles.
Because of this, they turned to live-streams. Most people didn’t care if it was from a brand, a celebrity, or just an online workshop. They wanted a social experience.
Facebook saw a 50% spike in live viewings, which is a staggering figure. People also made TikTok famous, which is most likely going to stay in 2021.
Amazon was not behind either. We saw Amazon Live get a spike in the no. of users. Influencers used this platform to promote their favorite products. And as these streams were live, people were able to purchase while watching.
These live streams and influencer content will work great for people living in this new world. It will create trust because it’s human-driven.
Goodwill And Purpose-Driven Missions Will Continue
It’s another social media trend to watch in 2021.
Last year, brands got to know that purpose-driven missions work. So they will put more effort into these types of missions this year.
As the 2021 Hootsuite Social Trends report states:
“The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”
People are looking for transparency. If brands come across as shady, they won’t be able to connect with customers. It’s hard to give someone your money if you feel that they only care about the money. That’s the reason brands want great customer connections now.
Brands will have to research these things thoroughly. They will need to explain why they are built to serve.
We have seen these practices before, but this year brands will focus on them more. There will be more campaigns like Hilton’s #HotelsForHeroes, where medical workers were given free rooms for their role in the pandemic.
According to Merkle’s report, 56% of consumers don’t respect a business that chooses to stay silent on important issues. So it’s time to focus on political, environmental, and other issues that impact people’s lives. It will make you closer to their hearts.
Video Will Continue To Take Center Stage
We all know the importance of video content and its engagement powers. It will continue to grow and soon dominate social media. It seems the apparent winner over other types of content.
Whether you are talking about short videos of TikTok or long-form videos of YouTube, it’s everywhere on social media. Other social media like Twitter and LinkedIn are not far behind. They will also see an increase in video consumption.
Cisco conducted a study that says that by 2022, 82% of all online content will be video content. So not focusing on video content is unwise, especially if social media is on your priority list.
It’s high time that you start including videos in your content strategy. You can start with a basic camera, or even use your mobile’s front camera. You already have seen this work for several people. You don’t need thousand-dollar cameras.
Just take the initiative. Talk about the basics of your field in the first video. Or maybe, give your audience a visit to your work environment. But the main goal is to incorporate video into your marketing strategy.
User-Generated Content Will Continue to Be Popular
Imagine the feeling of a customer who gets their content posted on a page with millions of likes! User-generated content creates a sense of excitement among users, especially those who are connected to your brand. This type of strategy further enhances this relationship.
This is not a new thing. Brands have done it for years, and this trend is here to stay. One thing that has changed is that businesses are posting user-generated content more than before.
Brands like Daniel Wellington use a more straightforward approach that motivates consumers to create content and tag it. This gives them a chance to get featured on their page.
Brands like Airbnb use a different approach to only use user-generated content for their social media content.
The way you use it is entirely up to you, but don’t ignore it. It’s free content. You are not making an effort for it. And it’s giving customers a chance to connect with you more.
You will come across as more credible. If you haven’t used it before, give it a try this time.
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Ephemeral Content Will Keep Gaining Popularity
Ephemeral content, or snackable content, that is available only for a short duration and disappears afterward. Think of Instagram and Snapchat stories!
With people’s attention spans decreasing each year, the way content is consumed changes. It is the reason behind Stories’ popularity. It compels people to scroll one Story after another.
So leverage the opportunity and make connections when they are scrolling through feeds while bored at home.
Final Words on social media trends in 2021
Predicting the future is not easy. Many have tried and failed. But we can guess some things from previous years and envision social media trends in 2021. Plus, there’s data to support these trends as well.
Here’s a quick summary of these trends:
Use live streams and influencer marketing. Keep in mind that customers are humans, so talk about things that matter to them. Focus on video content while incorporating user-generated content from time to time. And finally, use features like Stories to engender strong connections with your audience.
What do you think about these trends? Please let me know in the comments below!