When you create a website for your business, you aim to get it in front of customers. However, many websites are designed and forgotten, and they hardly get any visitors. Many more websites only get visitors through external links and ads. However, many businesses complain about not being able to attract enough visitors to their websites. Why?
Sometimes it has nothing to do with your website design. You may have the perfect website with the best navigation tools; your product or service might be in demand as well. Your prices may even be competitive as well. But none of these things guarantee that people will visit your website.
Why is this so?
It’s Because your website does not appear in front of them.
Websites rank naturally using keywords to attract organic traffic. There is a simple equation for getting more organic traffic. The higher your website ranks on Google, the more visitors you will get. It’s that simple. However, ranking high on Google is not that easy. You have to compete against hundreds of other businesses that are trying to rank for the same keyword.
The only way to get more organic traffic and improve your rankings is through good SEO. Search Engine Optimization helps your website rank according to different keywords on your website. You aim to make it to the first or second page of the search results.
While SEO can get a bit complicated, there are ways that you can improve it. One of the best ways to improve your website SEO is to use SEO tools.
Here are some of the best free SEO tools that you can use to improve your website’s ranking:
Google Keyword Planner
The first step to any SEO strategy is to brainstorm keywords that will attract traffic. However, there are so many different keywords that you can rank for that it becomes difficult to choose the right ones. Fortunately, Google’s Keyword Planner is one of the most effective tools to help you with keyword research.
Google keyword planner is one of the best free SEO tools. You’ll need to create a free Google Ads account to use it, but the process is quite simple. This tool allows you to research keyword options related to your niche, which you can use for SEO. You can also get the statistics on any keyword. These statistics include past performance information, ranking, how many people searched for that keyword, etc.
You can also find more specific keywords by using geographic, language, and other filters. It will allow you to get the most successful keywords based on the current stats. It is one of the best SEO tools that every SEO specialist should be using.
Keyword planning is only one part of a successful SEO strategy. Another essential aspect of good SEO is the performance and loading time of your site. If your site takes too long to load, you are probably losing visitors. When someone clicks on a site link that takes too long, they will go back and choose the next search option. Fortunately, there are free SEO tools to diagnose and fix this issue, as well.
Google Search Console and Bing Webmaster Tools
Once you do basic SEO on your website, you’ll need to know how it is performing. Multiple SEO tools can help you with this, but Google Search Console and Bing Webmaster Tools are the best. They will analyze your website and look for any issues with crawl errors and other sitemap issues.
These tools also help you determine the number of site impressions you get and its click-through rates. It is one of the best free SEO tools to fix any technical issues with your website. These minor issues can often damage a good SEO strategy.
Yoast SEO WordPress Plugin
Whether you are just getting started with SEO or already a master, you should be using the Yoast SEO Plugin. It’s a WordPress plugin within the text. Yoast SEO is one of the best SEO tools to use as it helps simplify SEO for people of all levels.
You can select the keyword which you want to rank in and even add multiple keywords. This tool also allows you to preview your website in Google before your launch it. It also allows you to create an optimized snippet and Meta description to optimize your SEO. While the free version is useful, the premium version has many more features to simplify your SEO.
Every good building starts with a blueprint. Similarly, every website starts with a good sitemap. A sitemap is good for SEO because it helps inform search engines of the changes on your website’s changes, helping to assist with indexing.
XML sitemaps are one of the best free SEO tools for indexing your site and creating a unique sitemap. It is the best way to fix any errors on your website as well. If you want your website to rank higher, then this tool is quite useful.
Create the perfect SEO strategy
Many businesses create tier websites and hope that they will attract customers. Unfortunately, this is not how it works with search engines. It would help if you had a unique SEO strategy covering everything from SEO planning to proper site indexing and fixing technical issues.
Fortunately, many free SEO tools can help you get started. Using all these tools simultaneously will help you create the best strategy for getting more organic traffic. Do you know of any other free SEO tools? Let us know in the comments below!